If you work in mental health, you know that Exposure Therapy has a personalization problem. The clinical evidence is clear: to overcome a fear, you need to face it. But every individual has unique triggers, environments, and contexts. A generic video of a spider might work for some, but for others, the fear is specific to a certain movement, a specific room, or a specific type of spider. Filmed VR has historically been the best tool we have to simulate these fears safely, but